Freight, Customer Expectations

What are customer looking for in a quality transportation carrier? I have worked for trucking companies and shipping companies and these are some of the things I think they are looking for when moving their freight.

1. Exceed customer expectations. Go above and beyond from what they expect. Let them know when the truck is loaded, empty or has a problem.
2. Quality customer service. Be proactive with problems and meet your customer’s needs. .
3. First impressions are always important. Everything can go wrong with the load, but if you are honest, upfront and keep your customer informed can earn your customers respect. Remember most other trucking companies lie to them.

I could think of others, but I think these three are the most important.